Lack of exercise, an increase in the availability of snacks and soft drinks in school, the growing number of fast food outlets in the country, the trend to larger portion sizes and the dramatic increase in the amount of time kids spend with media - all play a part. Most experts agree there is no single reason the youth of America are increasingly overweight. What role has advertising played in the disturbing obesity epidemic facing American kids and are marketers being responsible in their advertising practices?
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